Yakov A. Jerkov

If the Dems blow this election it will not be because they were "too far left on policy" or because they "weren't left enough." It will have little to do with policy at all. They are making a mistake caused by traditional consultant theory that does not apply here...

And by listening to influential pundits in liberal media who also don't get the unique nature of Trumpism, relative to normal political movements & campaigns...this election is NOT going to be won by talking about all your "great plans" for health care, jobs, education, etc..

And the reasons are several...Let me begin by saying that I have experience confronting the kind of phenomenon we see in Trumpism, and far more than most. Any of us who were involved in the fight against David Duke in LA in 90/91 know what this is and how it must be fought...

So before explaining what the Dems are doing wrong right now, a little history...In 1990, white supremacist David Duke ran for U.S. Senate in LA, and in 1991 for Governor. He lost both times but both times he won the majority of the white vote (60 and 55% respectively)..

I was one of the staffers of the main anti-Duke PAC at the time & ultimately became Assistant Director. In 90, even though our Director Lance Hill, myself & a few of our founders wanted to focus on Duke's bigotry, ties to extremists and appeals to white racial resentment...

...after all, that WAS the issue--it was a moral struggle against racism--we had mainstream Democratic consultants who warned us against focusing too much on it. They said that "played into Duke's hands" and allowed him to set the agenda....

So sure, we could discuss his ties to Nazis & such, but we shouldn't make a big deal out of his contemporary racist appeals, per se, bc "lots of voters agree" with those appeals...they even encouraged us to talk about utterly superfluous shit like Duke paying his taxes late..

Or Duke avoiding service in Vietnam, or Duke writing a sex manual under a female pseudonym (yeah he did that)...although Lance held firm that we needed to talk mostly about racism, we did end up talking about some of that other stuff too, sadly...

I say "sadly" because doing that normalized Duke as a regular candidate. Attacking his generic character or bill paying habits (or even discussing his inadequate plans for job creation, etc) treated him like a normal candidate. But he was/is a NAZI...

And none of his voters were voting 4 him bc of jobs, or tax policy or support for term limits, etc. And none were going to turn on him over late tax payments, Vietnam, etc. Indeed throwing that stuff out there & downplaying the elephant in the room (racism) seemed desperate..

It allowed people to say "well if he's really this racist, white supremacist, why are they talking about all this other stuff?" It actually undermined our ability to paint him as the extremist he was/is. And as a result, the threat he posed was not clear enough to voters...

And this didn't just allow him to get votes he might not have gotten otherwise; it also depressed turnout among people who almost certainly disliked him but didn't think he could win or would be all that big a deal if he did. In fact I recall convos with "liberals"...

...Who said they weren't going 2 vote bc after all Duke's Dem opponent was just a shill for the oil and gas industry, and that was just as bad, blah blah fucking blah...because some lefties can't tell the difference between corporatist assholes and actual literal Nazis...( Read more... )

People who say the Dems should ignore Trump's race baiting because its some genius political strategy calculated to distract us, are idiots. He is no genius. And if you downplay it you NORMALIZE him. If you make this about policy, you NORMALIZE him. He is a racist...

He is a white nationalist. He is an authoritarian. He and his cult are a threat to the future of the nation and world because of their hatreds. His movement betrays the country's promise. THAT is the message that will drive turnout. Not debates over marginal tax rates...

Or how we are going to fund schools...And anyone who says we should ignore the race baiting to talk more about Mueller and Russia is an even bigger fool...that's like talking about Duke and late tax payments or other corruptions...it might all be true but is not the point...

Not to say the House shouldn't impeach over that stuff. They should. But the 2020 candidates must craft a message that is not about that. Trumpism is the threat to America, more than Putin. And Putin didn't birth Trumpism. Conservative White America did...